20+ Microsoft Bing Statistics – Usage, Market Share, and More

April 26, 2023

Microsoft Bing is a popular search engine that has been around since 2009. In recent years, it has seen significant growth in its user base, market share, and advertising revenue. In this blog, we will explore some of the key Microsoft Bing statistics to know in 2023.

Microsoft Bing has a market share of 6.59% as of January 2023, according to StatCounter. While this is still lower than Google's dominance, it represents a steady increase over the past few years.

Bing's search engine powers not only its own search results but also those of other search engines, such as Yahoo! and DuckDuckGo.

Bing has over 500 million active users worldwide, according to Microsoft. This number has been growing steadily over the years, thanks to Bing's integration into other Microsoft products such as Windows and Office.

Bing's mobile search market share in the US is 8.9%, according to Statista. This number has also been growing steadily, indicating that more people are using Bing on their mobile devices.

Microsoft Bing generates over $7 billion in annual advertising revenue, according to eMarketer. This revenue comes from both search ads and display ads.

Bing Ads, Microsoft's advertising platform, has an average click-through rate (CTR) of 2.83% across all industries, according to WordStream. This is higher than Google Ads' average CTR of 1.91%.

Bing Ads offers advertisers a lower cost per click (CPC) than Google Ads, with an average CPC of $1.54 compared to Google Ads' average CPC of $2.69, according to WordStream.

Bing Ads offers advertisers a unique demographic targeting feature called LinkedIn Profile Targeting. This feature allows advertisers to target ads based on LinkedIn profile information, such as job title, company, and industry.

Bing is the default search engine on all Windows devices, which means that it has a built-in audience of millions of users.

Bing offers a range of features that set it apart from other search engines, such as the ability to search by image, video, and news.

Bing has a partnership with Twitter that allows it to display real-time tweets in its search results.

Bing offers a rewards program called Microsoft Rewards that allows users to earn points for using Bing and other Microsoft products. These points can be redeemed for gift cards, donations to charity, and more.

Bing has a partnership with Amazon that allows users to search for products directly from the Bing search bar.

Bing offers a range of tools for businesses, such as Bing Places for Business, which allows businesses to manage their online presence on Bing.

Bing offers a feature called Intelligent Answers, which uses artificial intelligence to provide instant answers to certain types of queries, such as math equations and unit conversions.

Bing offers a range of privacy features, such as the ability to use the search engine without logging in and the option to delete search history.

Bing offers a translator feature that allows users to translate web pages and text from one language to another.

Bing offers a feature called Visual Search that allows users to search for information by uploading an image.

Bing has a partnership with Reddit that allows it to display Reddit threads in its search results.

Bing offers a feature called Flight Price Predictions that uses historical pricing data to predict whether the price of a flight is likely to go up or down.

In conclusion, these Bing statistics have been steadily growing its user base, market share, and advertising revenue over the past few years. With its unique features and partnerships with other companies, Bing offers a compelling alternative to Google for both users and advertisers.

Reference

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