10 Native Advertising Statistics You Need to Know [2023]

 Native advertising has become an increasingly popular way for businesses to reach their target audience by creating ads that blend seamlessly with the platform they are placed on. Here are 10 native advertising statistics you need to know in 2023:

  • Native ads are viewed 53% more than display ads.
  • 70% of individuals want to learn about products through content rather than traditional advertising.
  • Native ads are projected to account for 61% of all display ad spending by 2023.
  • Native mobile ads are expected to make up 80% of all mobile ad spending by 2023.
  • Native video ads have an 18% higher purchase intent than non-native video ads.
  • 97% of mobile media buyers plan to increase their investment in native advertising.
  • Native advertising is expected to generate over $52 billion in ad revenue in 2023.
  • Native ads have an 18% higher lift in purchase intent compared to banner ads.
  • 32% of consumers are willing to share a native ad with their friends and family.
  • Native ads have an average click-through rate (CTR) of 0.38%.

These statistics highlight the effectiveness and growth of native advertising. As consumers increasingly prefer content-based marketing, businesses that invest in native advertising are likely to see a higher ROI and better engagement with their target audience. By staying up-to-date on these native advertising statistics, businesses can make informed decisions about their advertising strategy and increase their chances of success.

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