Tech ShoutOuts

  Are your Magento store emails ending up in your customers’ spam folders instead of their inboxes? You're not alone. Email deliverability is a common challenge that can affect order confirmations, password resets, marketing emails, and more. Poor email deliverability can lead to customer frustration, lost sales, and brand distrust. What is Email Deliverability? Email deliverability refers to the ability of your email messages to successfully reach recipients' inboxes rather than being filtered into spam or rejected entirely. It goes beyond just sending emails—it involves ensuring that messages are accepted by the receiving mail server and then placed in the inbox, not in the junk or promotions folder. Deliverability is influenced by several factors, including the sender's domain reputation, email content quality, authentication records like SPF, DKIM, and DMARC, and the use of reliable SMTP servers.  Delivering emails successfully in Magento isn’t just about hitting “send....

  Server response time is a crucial performance metric that directly affects user experience, SEO rankings, and conversion rates. One of the most effective ways to reduce this response time in Magento 2 is by leveraging Full Page Cache (FPC). But how exactly does it work, and what impact does it have? What Is Full Page Cache in Magento 2? Full Page Cache (FPC) in Magento 2 is a performance optimization feature that stores the entire HTML content of a page so it can be delivered quickly to users without the need to dynamically generate it every time. When FPC is enabled, Magento saves a fully rendered version of a page to cache after the first load.  Subsequent visits to that page are then served from this cached version, significantly reducing the load on the server and speeding up response time. Without FPC, Magento must execute PHP code, fetch data from the database, and assemble the page layout for each request — a process that is resource-intensive and time-consuming....

  Microsoft Advertising (formerly Bing Ads) is a powerful yet often overlooked platform that can drive quality traffic at a lower cost than Google Ads. If you’re ready to tap into Bing’s 1 billion monthly users across Microsoft properties, this guide will walk you through setting up your very first Microsoft Ads campaign from scratch. Create a Microsoft Advertising Account Sign up on the Microsoft Advertising platform with your business details. You can also import campaigns from Google Ads for a quicker start. Choose Your Campaign Goal Select a goal like website visits, conversions, or phone calls. This helps Microsoft optimize your campaign setup from the start. Define Campaign Settings Set your campaign name, target location, language, and daily budget. Focus on regions and audiences that align with your business goals. Choose the Right Keywords Use Keyword Planner to find relevant search terms. Group keywords by theme and use proper match types (broad, phrase, exact). Write Com...

  The combination of Shopify’s customizable storefront and Amazon’s massive product selection can be a game-changer for online sellers. Whether you're an affiliate, dropshipper, or running a full e-commerce operation, selling Amazon products through your Shopify store offers . Access a Massive Product Range Quickly add thousands of Amazon products to your Shopify store without handling inventory. This allows you to offer more variety to your customers instantly. 2. Minimal Inventory and Fulfillment Hassles With Amazon fulfilling orders, you don’t need to stock, pack, or ship products. It saves time and money, letting you focus on marketing and scaling your store. 3. Leverage Amazon’s Trust and Reputation Amazon is a globally trusted brand, and selling its products helps build immediate credibility. This boosts customer confidence and improves your store’s conversion rates. 4. Start with Low Upfront Costs You can launch your store with minimal investment since you don’t need to buy ...

  The Magento 2 admin panel offers a powerful UI component grid to manage products, customers, orders, and more. A handy feature within this grid is the “Reset” button, used to clear all applied filters and restore the default view. But what if the reset button suddenly stops working How to Fix the Magento 2 Grid Reset Button Not Working In Magento 2, the admin grid's Reset button is meant to quickly clear filters and refresh the data view. However, if the reset button stops working, it’s usually due to JavaScript errors, module conflicts, or outdated static files. The first step is to open your browser’s console and check for any JavaScript errors when clicking the Reset button. If errors appear, try disabling custom modules to find the conflict. Switching Magento to developer mode helps you catch more detailed error logs. If the issue persists, test using the default Luma theme or a fresh Magento installation to rule out deeper theme or module problems. Lastly, using your browser...

  Magento 2 offers a flexible and dynamic checkout experience, but sometimes, when a customer selects a shipping method, the checkout summary — especially totals like shipping cost, taxes, and grand total — doesn’t update automatically. Why the Checkout Summary Might Not Update? By default, Magento 2 should automatically refresh the checkout totals after a customer selects a different shipping method. However, in some cases, this automatic update might not work as expected. This typically happens if there is custom code affecting the checkout flow, certain third-party extensions interfering with the default behavior, or JavaScript components failing to trigger the correct events. As a result, the checkout summary — including shipping costs, taxes, and the grand total — may not update properly, leading to a confusing customer experience. In such situations, manually triggering the update becomes necessary to ensure the checkout page reflects the correct order totals. If your Magento...

  When working with Magento 2, encountering technical errors is not uncommon — especially during installation, upgrade, or custom module development. One such error is: Fatal error: Uncaught Error: Call to undefined function bccomp() If you've seen this message, don’t worry. It's a common problem with a simple fix. In this guide, we'll explain what causes this error and show you how to resolve it quickly. Why Does the 'bccomp() Undefined Function' Error Occur? The bccomp() function belongs to PHP's BCMath (Binary Calculator) extension. Magento 2 relies on this extension to handle arbitrary precision mathematics, especially when dealing with pricing, taxes, and currency calculations. If your PHP installation doesn't have the BCMath extension enabled, Magento can't find the bccomp() function — resulting in this fatal error. Check if BCMath Is Installed First, check whether the BCMath extension is installed and active on your server.  Install BCMath Extensi...

  In Magento 2, creating orders manually from the admin panel is a handy feature—especially for phone orders, email inquiries, or when helping customers who face checkout issues. This step-by-step guide walks you through the entire process of manual order creation using the Magento 2 backend. To create a manual order in Magento 2, log in to the admin panel and go to Sales > Orders , then click “Create New Order.” Select an existing customer or create a new one, and choose the appropriate store view. Add products to the cart, adjust quantities, and apply any custom pricing or discounts if needed. Enter the billing and shipping addresses, select a shipping method, and choose the payment method. You can also apply a coupon code or make manual price adjustments. Once everything looks correct, click “Submit Order” to complete the process. The order will now appear in your order grid for further processing. When Do You Need to Create Orders Manually? Creating orders manually in Mage...

  Local SEO is more crucial than ever in 2025, with hyper-personalized search results, zero-click searches, and AI-driven ranking factors dominating local search landscapes. Whether you're a small business owner, a digital marketer, or a local SEO agency, having the right tools can dramatically improve your local search visibility. BrightLocal  All-in-one local SEO tool with rank tracking, citation building, and review monitoring for local visibility. Whitespark Specializes in citation discovery and management, with tools for review generation and GMB optimization. Moz Local Automates business listings across directories and ensures consistency with real-time performance tracking. Semrush Listing Management Combines local listing control with Semrush’s full SEO suite for complete visibility and performance insights. Reputation.com Manages and monitors online reviews across platforms with AI-driven sentiment analysis and reporting tools. GeoRanker Tracks SERPs across locations ...

  When you think of major eCommerce brands like Allbirds, Gymshark, or Kylie Cosmetics, one thing they all have in common is their trust in Shopify to power their online stores. But what makes Shopify the go-to platform for some of the biggest names in the game? The answer lies in its scalability, simplicity, and suite of powerful features designed to grow with your business. 1. Shopify Plus: Built for Scale Big brands don’t just use regular Shopify—they often run on Shopify Plus , the enterprise-level solution. Shopify Plus offers advanced customization, automation tools, and dedicated support, making it ideal for businesses processing thousands of orders daily. With unlimited bandwidth and the ability to handle massive traffic spikes, it’s perfect for global brands with high-volume sales. 2. Seamless Omnichannel Selling Shopify allows big brands to sell across multiple channels effortlessly. From online storefronts to brick-and-mortar POS systems, and even platforms like Amazon, ...

  Running an online store involves handling various order scenarios—some customers might cancel after placing an order, others might place duplicates, or you might receive a fraudulent order. Whatever the case, knowing how to cancel or delete orders in Shopify is essential for keeping your backend clean and organized. Can You Delete Orders in Shopify? One of the most common questions merchants ask is whether it's possible to delete orders in Shopify. The short answer is: no, Shopify does not allow you to delete orders from your store’s admin permanently. This is primarily due to legal and accounting compliance, as order records are important for reporting, refunds, and chargebacks. However, while you can’t delete orders entirely, Shopify does allow you to cancel, archive, or tag them to keep your order dashboard organized. While Shopify doesn’t offer a “Delete Order” button, its cancel, archive, and tagging features provide effective ways to manage and organize your order history....