How to Set Up Your First Microsoft Ads Campaign

 Microsoft Advertising (formerly Bing Ads) is a powerful yet often overlooked platform that can drive quality traffic at a lower cost than Google Ads. If you’re ready to tap into Bing’s 1 billion monthly users across Microsoft properties, this guide will walk you through setting up your very first Microsoft Ads campaign from scratch.



Create a Microsoft Advertising Account

Sign up on the Microsoft Advertising platform with your business details. You can also import campaigns from Google Ads for a quicker start.


Choose Your Campaign Goal

Select a goal like website visits, conversions, or phone calls. This helps Microsoft optimize your campaign setup from the start.


Define Campaign Settings

Set your campaign name, target location, language, and daily budget. Focus on regions and audiences that align with your business goals.


Choose the Right Keywords

Use Keyword Planner to find relevant search terms. Group keywords by theme and use proper match types (broad, phrase, exact).


Write Compelling Ads

Create headlines and descriptions that grab attention and highlight benefits. Include a clear CTA and link to a relevant landing page.


Set Bids & Bidding Strategy

Choose between manual or automated bidding. Start with manual CPC to control costs, then test Enhanced CPC for better conversions.



Setting up your first Microsoft Ads campaign might seem intimidating, but following this structured guide will help you get up and running quickly. With its lower competition and high-quality audience, Microsoft Advertising can be a secret weapon in your digital marketing arsenal.


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