10 Display Advertising Statistics Every Marketer Should Know in 2023

Display advertising has been around for decades, but it still remains a vital marketing tool for businesses of all sizes. As we head into 2023, there are several important statistics that marketers should be aware of to make the most of their display advertising efforts. Here are 10 display advertising statistics every marketer should know in 2023:


The global digital advertising market is expected to reach $477 billion by 2024, with display advertising accounting for a significant portion of that growth.


Mobile advertising spending is expected to reach $408 billion by 2024, with mobile display advertising accounting for a significant portion of that growth.


Google and Facebook remain the dominant players in the display advertising market, accounting for a combined 52% of all digital advertising revenue in 2021.


Programmatic advertising is growing rapidly, with programmatic display ad spend expected to reach $129 billion by 2023.


In the US, display ad spend is expected to reach $52.7 billion in 2023, with video advertising accounting for a growing portion of that spend.


Native advertising is growing in popularity, with native display ad spend expected to reach $52.8 billion by 2023.


The average click-through rate (CTR) for display ads is around 0.35%, but this can vary widely depending on factors like ad placement, targeting, and creative.


Retargeting ads can be highly effective, with retargeted visitors being 70% more likely to convert than non-retargeted visitors.


Video ads are highly engaging, with viewers retaining 95% of a message when they watch it in a video compared to 10% when reading it in text.


Ad fraud remains a significant concern, with estimates suggesting that up to 30% of all ad impressions are fraudulent.


In conclusion, display advertising continues to be a crucial marketing channel for businesses. By understanding these key statistics, marketers can make informed decisions about how to allocate their display ad budgets and optimize their campaigns for maximum effectiveness.


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