Tech ShoutOuts

Display advertising has been around for decades, but it still remains a vital marketing tool for businesses of all sizes. As we head into 2023, there are several important statistics that marketers should be aware of to make the most of their display advertising efforts. Here are 10 display advertising statistics every marketer should know in 2023: The global digital advertising market is expected to reach $477 billion by 2024, with display advertising accounting for a significant portion of that growth. Mobile advertising spending is expected to reach $408 billion by 2024, with mobile display advertising accounting for a significant portion of that growth. Google and Facebook remain the dominant players in the display advertising market, accounting for a combined 52% of all digital advertising revenue in 2021. Programmatic advertising is growing rapidly, with programmatic display ad spend expected to reach $129 billion by 2023. In the US, display ad spend is expected to reach $52.7 bi...

Microsoft Bing is a popular search engine that has been around since 2009. In recent years, it has seen significant growth in its user base, market share, and advertising revenue. In this blog, we will explore some of the key Microsoft Bing statistics to know in 2023. Microsoft Bing has a market share of 6.59% as of January 2023, according to StatCounter. While this is still lower than Google's dominance, it represents a steady increase over the past few years. Bing's search engine powers not only its own search results but also those of other search engines, such as Yahoo! and DuckDuckGo. Bing has over 500 million active users worldwide, according to Microsoft. This number has been growing steadily over the years, thanks to Bing's integration into other Microsoft products such as Windows and Office. Bing's mobile search market share in the US is 8.9%, according to Statista. This number has also been growing steadily, indicating that more people are using Bing on their ...

To optimize your marketing and sales efforts on Shopify, customer segmentation is crucial. Why is it so important? Because not all customers are identical! Within your online store, you'll encounter loyal customers who make regular orders and deserve loyalty bonuses. Additionally, you'll have fresh newcomers who are just starting to explore your offerings. By grouping customers based on various criteria, you can easily manage them and execute more effective campaigns. eCommerce business is booming, and Shopify is reaping the rewards. If you're considering establishing an online store, Shopify is the ideal choice. As your online store grows, there will be times when finding the best solution to manage customer data becomes essential. One of the most effective methods for customer management is creating specific customer groups. Creating customer groups in Shopify offers several advantages, such as: - Efficient customer management - Personalized marketing - Improved customer ...

Facebook is one of the most popular social media platforms worldwide, with over 3 billion monthly active users. As we enter 2023, Facebook's popularity continues to grow, attracting new users and expanding its reach. Here are some of the most impressive Facebook statistics you can't miss: - Over 80% of Facebook's daily active users are outside the US and Canada, and its user base is growing at a rate of 8% per year. - Facebook is the most popular social media platform among adults aged 18-29. - More than 200 million businesses have a presence on Facebook, and it generates over $70 billion in annual revenue. - The average Facebook user clicks on 12 ads per month, and the cost per click for Facebook ads has increased by 136% since 2016. - Facebook's family of apps, including Instagram, WhatsApp, and Messenger, has over 2 billion users. - Video content is the most engaging type of content on Facebook, with Live videos receiving 6 times more interactions than regular videos...

The word "FREE" can positively influence customers' shopping behavior, and providing free shipping is an effective marketing strategy for your brand. To learn how Magento 2 to add a free shipping bar website, read this blog post. Integrating a free shipping bar in Magento 2 can bring multiple benefits to your business. It makes the free shipping offer more visible to customers and can encourage more sales. When comparing products, customers tend to perceive the product priced at $110 with free shipping as a better deal than the one priced at $100 with an additional $10 for shipping. Studies show that high additional costs, like shipping and taxes, are the primary reasons customers abandon their shopping carts. Emphasizing the free shipping bar on your website can be a profitable strategy. Moreover, setting cart value thresholds, which offer free shipping above a certain cart value, can increase the average order value. This blog post provides a complete guide on how to i...